Palmia is a margarine brand from Indofood, one of the biggest FMCG company in Indonesia. Their two key products Butter Margarine and Multi-purpose Margarine, are the key ingredients to mum’s delicious cooking and baking.

Palmia challenge us to help them become the chosen margarine brand amongst Indonesian mums. What should we tell moms so that we can relate to them and become their choice?

We helped build their key digital assets and integrated them to achieve these objectives:

Make Indonesian mums aware of Palmia margarine and encourage them to try using Palmia for cooking & baking.

• We build them a website and turn it into a hub where mums can learn about Palmia and share their Palmia recipes to gain points. We also create articles and integrate SEO into them.
• We maintain Palmia’s social media with contents on the product knowledge, recipes, and cooking/baking tips. We also collaborate with well-known chef influencers Mega Lestary and Rotua.
• We produce video contents where they demonstrate cooking and baking with Palmia margarine.