Cigarette brands like Djarum Black always have limitation in communicating their products explicitly. That is why they want to use their digital asset, BlackXperience, to show that they are brand that relate to automotive lovers, especially in auto-modifications.

Djarum Black challenged us to create and maintain the BlackXperience platform and make it the No 1 source for audiences to get information on auto-modifications, cars & bikes modification and men’s hobbies and lifestyle.

We help build their key digital assets to achieve these objectives by connect with the community to strengthen BlackXperience image as automotive-tuning media.

By getting insight from their audiences, we can define that the audiences are divided into 3 categories; modification enthusiasts, aesthetic modificators, and performance modificators. So, we build the content strategy to feed those 3 categories.